Xiik interactive recently wrote a post titled: Flash Corporate Websites are Dead...Oh...and Intros Too.
Being a Flash developer, this obviously peaked my interest. I started to respond on his blog, but realized I was writing a page worth of information and therefor am placing it here and just leaving a track back.
Please read their article before you view my response.
These are obviously my own views and do not represent anyone I may be affiliated with. Also, I write this document out of friendly debate and have nothing against it's writer or their company.
Flash Corporate Websites are Dead? I disagree. As a Flash Developer my views may be somewhat biased, but at the same time, as a Flash Developer my views are informed.
I agree that Flash is not meant for everyone. I will also agree that Intros are mostly a thing of the past. However, that is about the extent of what I will agree to.
Your first compliant is in regards to FortyFiveIndy.com. You state that Flash cannot be viewed on Mobile devices. That is false, it can be viewed on mobile devices. Adobe produces Flash Lite which is supported by Verizon, Nokia, Sony Ericsson, and LG... to name just a few. The problem here actually lies with Apple. They are pulling a Bill Gates and are not allowing Flash onto their iPhones in order to maintain their iPhone Application monopoly. Steve Jobs can't control Flash like he can iPhone apps and therefore he is doing what he can to not allow Flash on the iPhone even though Adobe has made a compatible player. That is an interesting side debate, but the point here is that only iPhone users can't view Flash... not Mobile users in general as you suggested. It may seem like the iPhone is the only mobile device since it is the current buzz word and receives all the attention from the media, but in reality it only represents 1.1 percent of the Market share. Hardly enough to make a big deal about Flash not working on someone's mobile site. Granted, the developers should have included a brief non-flash page just for usability purposed to handle that 1 percent.
Second up... you say many Flash sites are annoying. I'll give you that. But I will also say that many non-Flash sites are annoying. You can't blame Flash or Adobe for there being bad developers out there. Just because some designers and developers don't know how to properly use an interactive medium does not mean that all designers and developers do not. You can't through out the entire medium based on someone else's poor execution... That is just faulty logic.
Take Nike for example. It is Flash through and through. You have a mix of motion, video, interactive pieces, entertaining experiences, flexible shopping, etc, etc... You can not pull off a site like this with standard HTML. Compare Nike.com to something like Procter and Gamble. Which site can you find things easier on? Which site do you want to stay longer on? Which site do you get a more positive experience out of? After spending some time on Nike, can you honestly say that Flash corporate sites are dead?
I would argue the opposite. Flash is on the rise, even in the corporate world. It is placed firmly at the breaking point of a multimedia evolution. Bandwidth has become far less of an issue. Flash has 99 percent global penetration. Flash now supports 3D. It supports High Def video. It supports mobile (don't worry, Mac will see the light). Therefore, as TV and the internet merges (which is clearly happening), who is going to facilitate this evolution? Flash is far from dead. Flash Corporate Websites are far from dead. In fact, these trends would suggest that they will increase.