tag:blogger.com,1999:blog-4986374366022158451.post1380106915522992887..comments2024-03-21T02:30:07.502-07:00Comments on ickydime: Augmented Reality: Flash and BeyondIckydimehttp://www.blogger.com/profile/09441385865959854926noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-4986374366022158451.post-77412893960958464762009-07-13T14:26:26.825-07:002009-07-13T14:26:26.825-07:00Once again - i think you've got it right. Pair...Once again - i think you've got it right. Paired with meaningful content its powerful. <br />But its also the flavor of the month. Clients LOVE it, but like Oddcast's text-to-speech, the gratuitous uses could overshadow the good. In the same way the Segway's uber-nerdiness overshadows it practicality. Nonetheless - I remained stunned how fast it went from cutting edge to corny in my part of town. (Hollywood California, BTW)Unknownhttps://www.blogger.com/profile/10969913884198867660noreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-11562942722411883352009-07-13T11:49:15.974-07:002009-07-13T11:49:15.974-07:00@Zachary
I would be curious to know what kind of m...@Zachary<br />I would be curious to know what kind of marketing you presented. I think that AR as a wow effect has jumped the shark, but I don't think that AR as a marketing tool or experience has jumped. <br /><br />AR used in conjunction with a valid message or immersive interactive experience can be incredibly potent and powerful.<br /><br />Using AR for the sake of AR in hopes of "oooohs" and "ahhhs", on the other hand, won't get you anywhere.Ickydimehttps://www.blogger.com/profile/09441385865959854926noreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-17676081473184216842009-07-13T11:34:29.670-07:002009-07-13T11:34:29.670-07:00You pegged it, icydime: AR is the new 3D carousel....You pegged it, icydime: AR is the new 3D carousel. I showed a demo a week ago to a marketing exec at Paramount and there was an audible sigh. Last winter when we showed this tech to people it derailed entire meetings as people played with it. At least for marketing film and television, AR has already "jumped the shark".Unknownhttps://www.blogger.com/profile/10969913884198867660noreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-31562782966996984032009-07-13T09:34:21.671-07:002009-07-13T09:34:21.671-07:00@zedia
I had seen a racing game and a tower defens...@zedia<br />I had seen a racing game and a tower defense game, but not that one. I like how it ties skittles into the project... easily get commercial adverts into a cool experience.<br /><br />Have to disagree with you on the opinion of AR being just a WoW effect. I used to have that opinion and I still think Flash may abuse it, but there are already some great example applications in use... RayBan being my favorite so far: http://www.gigantico.net/augmented2/aug_video_index_06.html<br /><br />And of course outside of Flash there are tons of real world applications... just check out any of the links in the article or from Chris's commentIckydimehttps://www.blogger.com/profile/09441385865959854926noreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-18743375497716689852009-07-13T08:56:47.278-07:002009-07-13T08:56:47.278-07:00Have you seen this : http://www.youtube.com/watch?...Have you seen this : http://www.youtube.com/watch?v=cNu4CluFOcw<br /><br />Up until now AR was just a big Wow effect without any use. But this actually looks fun.zedia.nethttp://www.zedia.netnoreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-49385802246264561972009-07-12T22:31:08.844-07:002009-07-12T22:31:08.844-07:00@Chris
Great article, thanks for the link! I found...@Chris<br />Great article, thanks for the link! I found it very interesting, I did not realize so many companies were already implementing in stores... as seen by your video list: <br /><br />http://www.gigantico.net/augmented2/aug_video_index_02.html<br /><br />Also, someone posted on your blog a link to Immersive Media's blog. Some great examples there as well: <br /><br />http://www.immersivetech.org/<br /><br />It is amazing how far reaching it has become.Ickydimehttps://www.blogger.com/profile/09441385865959854926noreply@blogger.comtag:blogger.com,1999:blog-4986374366022158451.post-18576287656636836842009-07-12T20:48:32.571-07:002009-07-12T20:48:32.571-07:00Mark,
Adobe posted a link to this article on Twit...Mark,<br /><br />Adobe posted a link to this article on Twitter, and I followed the link here. I have posted several articles on Augmented Reality and Virtual Reality on my blog, GigantiCo. This most recent one from last month may interest you:<br /><br />http://tinyurl.com/AR-overview<br /><br />cheers,<br />ChrisChris Graysonhttp://gigantico.squarespace.comnoreply@blogger.com